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What can be your strategy to attract businesses to advertise on your online directory websites? While there is no tried and true perfect answer, inbound marketing is a great place to start. The ideal inbound marketing tactics will be different for every website.

Inbound marketing, on the other hand, is a strategy that focusses on making it easy for people to find your website and learn about what you offer. Inbound marketing sounds appealing, doesn’t it?

Ready to launch and make money with your directory website? In this post, we’re going to cover the basics of performing keyword research for your directory website.
More specifically, how can you come up with a list of potential target keywords, categories and post topics. Keep in mind that effective keyword research is an ongoing process that you’ll have to repeat every time you sit down to refresh your content calendar.

There are so many ways to make money through an online directory website. With consistent efforts in the right direction, it is possible to create useful and feature packed directory sites with various features to help you earn through it.

The problem is that too many people start looking for ROI before they’ve actually invested any serious time or effort into the project. If visitors sense that your site is about little more than making a quick buck, there’s a good chance they’ll disappear in a flash and never come back.

A city directory is one of the best places for the local businesses to advertise themselves. A directory website becomes a very convenient center point for both the localities who are looking for products and services and the local business to promote themselves.

However, at the initial stage – you will need to convince the local businesses to advertise on your site to get your online directory populated with listings. This is the most difficult part, since creating and managing your directory website is very easy using all the advanced tools available on the internet.

When it comes to directory websites, they are loaded with content that has relevance for people at large. If properly promoted, you can expect a good amount of traffic.

However, it is always important to ensure that the promotional techniques you implement work for you. Because based on your directory’s niche, the target audience, the location, and many other factors, different techniques bring different results. But there are some common approaches that you should know about

AdSense is great,  It’s a popular way to make additional income through Google AdSense from your Business Directory or any other site for that matter.  It’s ideal to keep the Adsense as relevant as possible to your site theme for better conversion rate. Learn who is your customer better and set the pitch accordingly.   If you don’t know, let me tell you there are plenty of bloggers and directory owners out there who as on date make quite decent money through Google AdSense. You can make about a $100 per day through only Google AdSense.